Curious how your B2B (Business to Business) or B2C (Business to Consumer) company can use podcasting to get in front of your target audience and grow your brand?
In today's competitive landscape, a well-planned branded podcast can be a major advantage. It's not just about promoting your brand or reaching new customers – it can also be a powerful tool for connecting with your entire team and building a strong company culture.
I'm Jamie Kennedy, the executive podcast producer here at Brave Moon Podcasts. We help businesses like yours tell your narratives through branded podcasts, podcast advertising campaigns and podcast guest appearances. Our full service professional podcast production agency can help your business with corporate podcast production.
Let's explore the exciting world of branded podcasts and see how it can benefit your organization in different ways.
How can businesses can take advantage of corporate podcast production?
There are various ways that businesses can take advantage of the podcasting industry. A business doesn't have to start their own podcast to make a splash! For example, you could create a strategic podcast advertising campaign, placing an audio ad in podcasts that are already well established. You could also have a brand representative to get interviewed on established podcasts.
But many businesses are taking advantage of starting their own podcast - and for good reason!
So how can you take advantage of corporate podcast production like we do here at Brave Moon Podcasts?
What are branded podcasts for corporate businesses?
Branded podcasts for businesses are podcasts created and produced by a specific brand.
Internal Employee-Facing Podcast: Ever wish you could have a company-wide meeting without everyone needing to be in the same room? An internal podcast lets you share company news, updates, and announcements in a way that's convenient and engaging for your employees. It's also a great platform to promote internal initiatives and even use it for onboarding and training new team members. These podcasts tend to improve staff retention, loyalty and a better company culture.
Private Podcasts for Customers: Want to offer your customers exclusive content and build a stronger relationship with them? Consider a private podcast! Think of this podcast as a customer-only exclusive show where you can share industry trends, discuss company initiatives that affect them, and even host Q&A sessions. It's a fantastic way to show your customers you value their loyalty and keep them coming back for more.
Public Podcast: A public podcast lets you reach a whole new audience of potential customers. You can position yourself as an expert in your field by sharing valuable insights and thought leadership. This establishes your brand as a trusted resource and attracts potential customers who are interested in what you have to offer.
What makes a good branded podcast?
The best branded podcasts, especially the public-facing ones, are the podcasts that center around struggles their target audience faces. They often feature discussions around relevant topics, with the goal of providing value and insights to the listener. After all, 74% of podcast listeners tune in to learn something new! The podcast shares the brand as the sponsor of the podcast - and the solution to their target audience's struggles.
Oftentimes, these branded podcasts are hosted by an internal staff member (such as the CEO) or an aligned influencer (such as an athlete or celebrity personality) that has experience with public speaking or being in front of the camera.
Branded podcasts often feature expert guests who align with the brand's messaging and back up claims associated with the brand's solutions.
What are the benefits of a branded podcast for businesses?
Branded podcasts are fast becoming the number one way to get more eyes (or ears!) on your brand. It turns out that 95% of podcast listeners have taken action after listening to a podcast ad, and nearly 60% have thought more favorably about a brand because of a podcast.
Both B2C and B2B businesses can benefit from a branded podcast. B2C businesses tend to do well with branded podcasts, because they are building awareness about their brand while providing the brand as a solution to the consumer's problem.
B2B businesses also do well with branded podcasts, because podcast listeners are often decision-makers for their business. 63% of podcast listeners have full-time jobs, and a majority hold a 4-year university degree.
Nearly half of all podcast listeners have disposable income, making over $75,000 or more.
Overall, branded podcasts are powerful tools for enhancing brand authority and thought leadership. They help in strengthening internal communication, boosting company culture, and engaging with clients, customers, and stakeholders in a more personal and effective way.
Crafting Your Podcast Strategy: Step-by-Step
Now that you've seen the different ways branded podcasts can be used, here's a simple guide to get yours started:
Goal Setting: What do you want to achieve with your podcast? Do you want to inform your employees, connect with potential customers, or become a thought leader in your industry? Having clear goals will guide your decision-making and keep you on track.
Knowing Your Audience: Who are you talking to? Whether it's your employees or potential customers, understanding their interests and needs is key. What kind of information are they looking for? What format would be most interesting for them?
How to get started with your branded podcast.
Hire a Corporate Podcast Production Team
Hiring a full service podcast production agency ensures you and your valuable staff will continue to focus on their current job responsibilities.
At Brave Moon Podcasts, we offer a complete range of podcast production services, from brainstorming ideas and building your strategy to top-notch recording and editing. Visit us here to discover how we can turn your podcasting vision into a reality!
If you're curious to know the process of how to get started with your branded podcast... here's the breakdown of tasks.
Choose the Right Podcast Equipment
Choosing the right equipment and software ensures high-quality audio - which podcast listeners care about! You can set up a dedicated recording space to minimize background noise, or hire a recording studio in your area by the hour. Investing in good microphones and headphones is essential for professional sound quality. Unsure? We can help!
Choose a Branded Podcast Right for Your Business and then Create Engaging Content
Develop compelling episode topics that resonate with your audience. Incorporate interviews and guest speakers to add variety. Use storytelling techniques to captivate your listeners and keep them engaged throughout each episode.
Solidify a Podcast Production Workflow that Works For Your Team
Record and edit your episodes with consistency. Add intros, outros, and background music to enhance the listening experience. Ensure each episode meets high production standards to maintain professionalism.
Publish and Promote Your Podcast
Whether you're doing a public-facing or internal-facing branded podcast, you should select a reliable podcast hosting platform to distribute your episodes.
For a public-facing podcast, make sure your podcast is available on major directories like Apple Podcasts, Spotify, and YouTube. Don't forget to promote your episodes through social media and email marketing to reach a wider audience.
Measure Your Podcast ROI and Success
Track key metrics such as downloads, listener demographics, and engagement rates. Use analytics to refine your content strategy and improve future episodes based on listener feedback. We can help you do that, too!
Ready to start a branded podcast that will benefit your brand?
By following these steps and using professional podcast production, you can create a corporate podcast that's a powerful tool for connecting with your audience and achieving your business goals.
For You, On Us
Want to streamline your podcast production? We’ve got a free resource just for you! Download our Podcast Producer's Trello Template—a powerful tool that will help you manage episodes, keep your team aligned, and ensure your production stays on schedule. Experience how Trello can simplify your workflow and boost efficiency.
Happy podcasting!
