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How BestInterest Ran Dynamically Inserted Ads and Featured on Podcasts to Produce Big Results.

Key Highlights

Website's Direct New User Traffic +87%

Website's Organic Search +83%

Subscription Users Increased +35%

Free Trial on App Went Up +55%

It's very clear to me that getting interviews on podcasts is the way to go - directs went WAY up after [my guest appearance on] Kate Anthony's podcast. Obviously that's gold that can be mined only so often.

Sol Kennedy

Problem:

Imagine a bustling marketplace overflowing with innovative apps, each vying for attention. Amidst this digital clamor, BestInterest, a revolutionary app designed to simplify the complexities of co-parenting, faced a critical challenge: how to cut through the noise and attract the attention of tech-savvy parents seeking solutions for their unique family dynamics.

This wasn't just about creating buzz; it was about building genuine awareness and fostering meaningful connections with their target audience. The stakes were high: a successful launch could empower countless families, but a missed opportunity could leave BestInterest lost in the digital shuffle.

Solution:

To achieve their goals, we implemented a two-pronged strategy: Podcast Advertising: A targeted 30-second ad was created and strategically placed within podcasts popular with the target audience.

This campaign ran for two weeks, reaching over 8,000 unique devices.

Simultaneously, the BestInterest founder, Sol Kennedy, was featured in five influential podcasts related to co-parenting, providing valuable insights and showcasing the app's benefits.

This integrated approach yielded impressive results:

Podcast Ad:
- 28,078 Impressions
Direct New User Traffic increased by 87%
Organic New User Search increased by 83%.
Guest Appearances:
- 20,000 episode downloads
- Direct New User Traffic surged by 95% following a single appearance
- Organic New User Search saw an 80% increase.

Furthermore, app downloads and new subscriptions experienced a significant rise during the campaign period.

The positive impact continues to be felt, with sustained organic traffic and subscriptions months after the initial appearances.

Here's the podcast services we provided for BestInterest.

Podcast Advertising

We create 30-second dynamically inserted ads based on target audience, and also host-read personal endorsements with podcasts that match your audience.

Learn more.

Podcast Guest Appearances

We help get you or your brand representative featured on prominent podcasts for a full-length interview. This format allows for a deeper understanding and education about the brand and offering.